Ch # 3. Market Segmentation and Strategic Targeting

Ch # 3. Market Segmentation and Strategic Targeting

Ch # 3. Market Segmentation and Strategic Targeting To Understand Why Market Segmentation Is Essential. To Understand the Criteria for Targeting Selected Segments Effectively. To Understand the Bases for Segmenting Consumers. To Understand How Segmentation and Strategic Targeting Are Carried Out.

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