Ch # 4.Consumer Motivation

Ch # 4.Consumer Motivation

Ch # 4.Consumer Motivation To Understand the Types of Human Needs and Motives and the Meaning of Goals. To Understand the Dynamics of Motivation, Arousal of Needs, Setting of Goals, and Interrelationship Between Needs and Goals. To Learn About Several Systems of Needs Developed by Researchers. To Understand How Human Motives Are Studied and Measured.

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